Publishing My First Novella to Amazon

Sorry, Charlie cover

Day 135 . . .

. . . or something like that. I’m not keeping exact count anymore. Kind of like when you get a new car and you’re all like, hey don’t bring that bottled water in here, it could spill. And then a couple months later, you’re licking the chocolate from a candy bar wrapper before chunking it in the floorboard.

 

That’s what publishing has been like for me, anyway. I was manic at first. Someone I don’t know must buy it. I must get a hundred or so downloads a week for it to be even mildly successful. And I have to have at least 30 or 40 five star reviews. My e-book no longer has that new book smell, that 0 to 60 feel, that ego boosting kick from parking it in the driveway for the first time. (Confession: I’ve never bought a new car and probably never will. I have no pride in knowing I’m paying someone else a shitload of interest over a five year period just so I can stroke my fragile ego. Four years old with decent mileage for me.)  I’m not saying Sorry, Charlie is a yard car just yet. I’m saying that reality is sinking in.

 

So what’s the status quo? It’s about to hit month 5, and I have sold, at the most, about 10 or so per month. During a KDP Select promotion, I gave away almost a thousand. I received two good reviews. This month, I sold nothing on Amazon.com and the only blokes who saved me from a literary skunk were the UK site. They bought one. Thanks blokes.

 

So I’m trailing off to nothingness. How do I handle this? What’s the plan of action? Do I go networking crazy or hatch some more marketing schemes for a 115 page novella?

 

No. I’m going to write. Write. Write. Write.

 

One thing I’ve learned about readers is that they feel more comfortable when a writer has a stash of books to choose from. It makes sense, psychologically. Here’s a guy with five or ten books behind him. He must be a writer for real. And if I like his works, there’s more to choose from. It’s a comfort level thing that doesn’t get much attention because I think it all happens in our subconscious in about a tenth of a millisecond. So, I need to put another out there. Together, the two books can support each other, an online symbiosis. Then a third, a fourth, and so on . . .

 

Another thing I’ve learned is that although self-publishing is fun and rewarding, as is with most DIY projects, it’s also very tough. Not the getting-the-book-out-there part, anybody can do that, and a lot of people are. It’s what comes next that’s hard. Getting seen. There’s only so many things you can do to get noticed in a flooded market. That’s when having the big guns are helpful. Publishers already have a set process, a network, and a tried and true workflow. I don’t. So one of the next few books I put out needs to be a book worthy of the big guns. The more I write, the better each one gets. At least, I hope so.  And so furthers my chances of getting noticed.

 

And then there’s the books themselves. I don’t write life-changing works of art. Not yet, anyway. And I haven’t put in my 10,000 hours yet either. I believe that when I do, that when anybody does, they will reap the rewards. So my goal then, as it has always been, has remained virtually unchanged by all this.

 

Write a lot and get better with each iteration.

 

That simple.

 

 

Publishing My First Novella to Amazon – Day 52

Sorry, Charlie cover

 

Day 52.

 

For the month of March, I sold 4 copies and there was one borrowed. Borrowed means that someone got it on their Kindle and then loaned it to someone else for free. I still get a small cut of the Kindle Select money pot for that month. Of course, most of the buyers were people I know. That’s not a bad thing, mind you, it’s just that as an author, you kind of feel like it doesn’t really count until strangers buy the book. Anonymous, cloud-surfing people who happen upon your page through some mysterious search engine algorithm and like the first chapter enough to click the buy button.

 

From this, I made $13.22. I consider this a win. A small win, but a win nonetheless.

 

For April, I have sold 7 copies. If you ignore the blatantly obvious, miniscule figures, and use math to make it sound better, that’s a 75% increase. I think. I can never remember how to figure percent increases. Correct me if I’m wrong. You could also round the 7 to an 8 and say that it’s the start of a geometrical progression, meaning that come December of this year, I will have sold 2048 copies that month. That would be a . . . really big % increase. I would pull in over $5,000 that month. A really good Christmas-recovery check. By next year, millionaire. I prefer to stay positive.

 

For the month of April (so far), as part of a promotional tool for those of us enrolled in KDP Select, I have given away 535 copies on Amazon, 190 in the UK, 9 in Denmark, 1 in France, 2 in Spain, and none in Italy. That’s a total of 737 digital copies that I have given away. I think it’s really cool that someone in Denmark may be reading my book. I’m international, dude. And after giving away almost a 1000 copies, I finally got 1 feedback.

 

I realize that a lot of people, from what I’ve heard on the Internet, download a crap-load of freebies and don’t always read them. Or maybe they couldn’t get past chapter 2. Who knows? But I did learn something from the one feedback. The review title read ‘not bad.’ The pessimist in me notes that they didn’t say it was good, just not bad. Like it’s stuck in limbo somewhere in between. A kind of literary purgatory. The optimist in me noticed they said they really enjoyed it. It got 3 stars. I think I could have pulled out another star, but they didn’t like the price. Point taken.

 

It was $3.99. Before I put the original price on it, I thought to myself, what would I pay for it? Well, I’m a cheap guy. I probably wouldn’t pay over .99 for it. So then, why did I set it at 4 bucks? Because like all people, I have trouble coming to grips with reality. I know that since this is my first book and I am an unknown author, I can’t command a decent price. I know this. I just can’t accept this. That’s because the book is worth more to me than it is to the reader. I sliced my word-veins and bled all over the pages. Why in the world, my tender ego acclaimed, would someone not part with 4 bucks for such a work of art?

 

Also, anything set less than $2.99 on Amazon will only bring 35% commission instead of 70%. So the other reason for my pricey price is, well . . . greed. But I did take note and lowered it a dollar to $2.99. I can’t bring myself to go less. For now, anyway. But after my 90 days in Kindle Select is over, which should be at the end of May, I’m thinking it’s going to 99 cents. I’m coming to my senses, slowly. I know it would be better to sell a hundred at a buck and get some decent feedback than to sit stubbornly at 5 or 10 a month because of greed. I would make more money and have a much better chance of getting enough sales to edge my way into the top 100, even if only for a couple of days. It’s not that hard to do if you sell a bunch at one time.

 

But I do appreciate the feedback, whether it’s positive, like this one, or negative. The more the better. So, this Friday, April 27, 2012, I’m having another Promo where everyone can get the book for free! That’s a dollar cheaper than the .99! To me, it’s a path to feedback. So if you get it this weekend, and if you take the time to read it, I’ll go ahead and say thanks. And if you give me some feedback, I’ll give you double thanks, no matter what you said.

 

On another note, I finally got the proof of my print version from Createspace and accepted it. So now Sorry, Charlie is available on Amazon and Createspace in print form.  For some reason, it’s a little harder to find than the Kindle version. The Kindle version shows right away, but you have to search for the paperback version in the horror section to find the printed copy. Weird. You would think it would show right under the digital copy in search results. I’m still figuring this one out.

 

Again, if you have something you want to put out there, do it. It’s not that hard. If I can do it, anyone can. Good luck.